On getting fans involved, I think that several took a cue from the Mosses and JS is a good thing, but I don't think they just mean petting the horse. Repole is really making sure the Mo social media is front and center right now, that's good. Although Uncle Mo is a very friendly colt, as was Blame, just as examples, so was QR for that matter. It is all relative and there is a time and place for everything. Contests, letting fans participate in other ways is possible. Letting them have a sense of investment in the horse. Tying it to betting might make sense to do, but this is horse racing, so it will be easier for them to complain that the new fans aren't betting than try to get them to do so.
I agree, that horses like Zenyatta can make a fan for life. I know it happened to me as a child. But I don't bet much, or enough, so who cares?
His trainer Al Stall is an excellent spokesman for the team, and frankly, came into his own in handling the press this past half year with Blame and I look forward to having the man front and center going forward. Stall gets the Z love and accepted it instead of fighting the tide. Great perspective he has on what matters.
ps on the Handicapper Award, I'd make a new rule. He pays back $1,000 per second for every second he goes over 30 sec allotment for his speech.
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