Santa Anita 2019

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Sparrow Castle
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Sun Mar 31, 2019 11:01 pm

I have nothing to say anymore. I'm posting the entire article which includes the expected statements from Santa Anita and PETA.

On the Third Day Back, Another Fatality at Santa Anita
By Bill Finley & Dan Ross
The welcome feeling of normalcy that had embraced Santa Anita on Friday and Saturday was shattered Sunday when Arms Runner (Overdriven) broke down during the running of the GIII San Simeon S. and had to be euthanized. The 5-year-old gelding was the 23rd horse put down at Santa Anita since the current meet began Dec. 26.

Santa Anita stewards confirmed to the TDN that Arms Runner, who was trained by Peter Miller, had been euthanized, and that he had sustained an injury to his right foreleg.

Santa Anita officials, who gave no indication that they were considering closing the track again, issued a statement on the incident Sunday evening.

“Arms Runner sustained a fatal injury during the San Simeon S. today,” the statement read. “He was racing over the 6 1/2-furlong hillside turf course this afternoon when at the dirt crossing, he fell and collided with another horse, La Sardane. La Sardane, was walked back to her barn under her own power with no reported injuries. Both jockeys, Martin Pedroza, who rode Arms Runner and Ruben Fuentes, who rode La Sardane, were examined by on-site medical experts and released from First Aid.

“While this incident happened during competition on a track that has been deemed by independent experts to be safe, we are working closely with the California Horse Racing Board (CHRB) to understand if there was anything additional that we could have done to prevent today’s tragedy. Today’s incident speaks to the larger issue of catastrophic injuries in horse racing that The Stronach Group, together with our industry stakeholders, are working to solve throughout California and across the country.”

Simultaneously trying to deal with a firestorm from the local media, pressure from politicians and trying to find causes of, and solutions for, the rash of breakdowns, Santa Anita closed down after the 22nd death. During the 26-day hiatus, the track’s owners, The Stronach Group (TSG) announced a series of reforms it planned to implement, including a phase-out of Lasix and the banning of the whip. Once the California Horse Racing Board gave its permission for Santa Anita to resume racing, the track opened its gates Friday. Much to the relief of everyone involved with California racing, the first two cards were completed without incident.

But it took just four races Sunday for something to go horribly wrong. The San Simeon is a 6 1/2-furlong “down-the-hill” turf race. As the field crossed over the dirt track before returning to the turf, Arms Runner broke down. La Sardane (Fr) (Kingsale) fell over the stricken horse. Arms Runner was vanned off the track and later put down back at his barn.

Barry Irwin, the head of the Team Valor syndicate that owns La Sardane, said his mare was not seriously injured, but did have a bruised shoulder that could compromise her career.

“I don’t know whether she’s going to run again or not,” Irwin said. “I’m just thrilled that she’s still alive. That was horrible to watch.”

When the replay of the race was shown on Santa Anita’s simulcast feed, the spill was edited out of the race footage.

People for the Ethical Treatment of Animals, a constant thorn in the industry’s side since the breakdowns began, wasted little time issuing a statement. It read:

“Over the past two weeks, Thoroughbred owners and trainers and the California Horse Racing Board (CHRB) have argued about medications, whipping, and the public perception of horse racing. But they did not take every measure needed to protect the horses. Both horses (Arms Runner and La Sardane) ran on the drug Lasix, which is known to cause dehydration and electrolyte loss. All drugs need to be banned entirely, and the known-safest racing surface–a synthetic track–must be used. Furthermore, PETA calls on Governor Newsom to urgently form an independent panel to investigate the training and veterinary practices in California racing, including the use of bisphosphonates and other medications that reportedly have been used indiscriminately. If the CHRB does not take every possible action to protect the horses, then racing should not be allowed to continue.”
http://www.thoroughbreddailynews.com/tw ... an-simeon/
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Sparrow Castle
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Sun Mar 31, 2019 11:07 pm

And just to give you a little flavor of what else the trainers and owners are dealing with...and why they very well might flee in mass...

Jay Privman @DRFPrivman
Mar 30
13 races in condition book Fri at Santa Anita. Thurs overnight, which just came out, lists 9 xtras for Fri. So, 22 races offered, of which, what, 8-9 used? How can trainers prepare when < 50% chance race goes? 4 race days past month; race office has to have better feel for stock

Jay Privman @DRFPrivman
Mar 30
of the 13 races in book for Thursday, 4 got used. To get to 8 for an 8-race card also had to use xtras 2, 9, 12, and 13. I've never seen anything like this out here. With no racing for nearly four weeks the book should go, or be close to going, if you have knowledge of inventory

Dan Blacker @dan_blacker
Replying to @DRFPrivman
Today they got 17 entered in the 6th race in the book and didn’t use it 🤔
lurkey mclurker
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Sun Mar 31, 2019 11:31 pm

It's made it to twitter, saw it on my feed from NBC News' twitter account. :?
Catalina
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Sun Mar 31, 2019 11:36 pm

stark wrote:
Sun Mar 31, 2019 6:01 pm
.......and the odds-on choice Conquest Tsunami while finishing off the board certainly didn't look 100% on the gallop out. Waiting for news on that one too!
Wasn't there some info last week that Conquest Tsunami was being retired, through one of the big re-training outfits, I forget which one?
Three Ring
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Mon Apr 01, 2019 12:00 am

Catalina wrote:
Sun Mar 31, 2019 11:36 pm

Wasn't there some info last week that Conquest Tsunami was being retired, through one of the big re-training outfits, I forget which one?
I was thinking the same thing, but I get all those Conquest names confused.

Edit: it was Conquest Typhoon
Catalina
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Mon Apr 01, 2019 12:15 am

Three Ring wrote:
Mon Apr 01, 2019 12:00 am
Catalina wrote:
Sun Mar 31, 2019 11:36 pm

Wasn't there some info last week that Conquest Tsunami was being retired, through one of the big re-training outfits, I forget which one?
I was thinking the same thing, but I get all those Conquest names confused.

Edit: it was Conquest Typhoon
Obviously I was getting all confused with the umpteen Conquest this or that names myself. Thanks for resolving that!
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Sparrow Castle
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Mon Apr 01, 2019 12:39 am

lurkey mclurker wrote:
Sun Mar 31, 2019 11:31 pm
It's made it to twitter, saw it on my feed from NBC News' twitter account. :?
I think all the networks are covering it. Some of it is getting a bit gargled. Twitter is going nutso too. Some are saying the dirt surface is so deep now that horses are moving from firm turf to soft dirt at the crossing. Others are saying some of these horses went through the SLR fire and there's a residual affect.

NBC news:
The horse that died in Sunday’s race, Arms Runner, suffered a fatal injury after colliding with another horse at a dirt crossing, park officials said in a statement.
https://www.nbcnews.com/news/us-news/an ... 23-n989381

ABC news:
Arms Runner injured his right front leg and fell in the Grade 3 race on turf, two days after Santa Anita reopened to racing after being closed for nearly a month.
https://abcnews.go.com/Sports/wireStory ... al_fb_abcn
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Sparrow Castle
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Mon Apr 01, 2019 1:06 am

This is something I've said before...

Craig Bernick Retweeted
Amateurcapper @Amateurcapper
John Sikura on @Steve_Byk ~47:55 "...we have to do a better job. We need current thinking...we need a shake-up in some if the successions of power that remain generationally in the hands of a few...I don't think you should be in charge of anything by birthright. (1/2)

Amateurcapper@Amateurcapper
4h4 hours ago
(2/2) You should be in charge of something based on merit & performance."
Please, everyone listen to his sage advice, all started ~ 41:00 mark but talks sales startung at 19:00.

https://stevebyk.com/broadcast/hour-1-john-sikura-2/
stark
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Mon Apr 01, 2019 9:52 am

Image
I've found it easier to tear up tickets at 8/1 instead of 8/5.
stark
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Mon Apr 01, 2019 2:14 pm

From DRF Privman.....

ARCADIA, Calif. – An uneasy stew of anticipation of upcoming races mixed with a perilous immediate future at Santa Anita permeated the track on Monday morning, as top-class horses prepared for expected starts in two of the biggest races of the meet this Saturday, while camera crews from five local television stations did morning reports, all referencing the meet’s 23rd fatality, which occurred Sunday.

The main track was fast, but played on the slow side, as it has in recent weeks. The track has had a terrific safety record since Dennis Moore, the former track superintendent, was brought back as a consultant after 22 horses perished earlier in the meet. Sunday’s fatality was in a downhill turf race, and likely would have been viewed solely as an unfortunate accident had it not been for the cumulative effect of what transpired in previous months.

The suspension of racing for 3 1/2 weeks last month caused the Santa Anita Handicap, originally scheduled for March 9, to now be run Saturday, the same day as the Santa Anita Derby. Trainer Bob Baffert has the likely favorites for both races in McKinzie and Game Winner, and put both through their final drills on Monday, both traveling six furlongs with jockey Joe Talamo aboard.

McKinzie, working by himself shortly after the first renovation break at 6:30 a.m., went off steadily and finished up well while receiving a clocking of 1:14.40.

“He was breezing,” Baffert said. “He’s been ready forever.”

Baffert had given serious thought to sending McKinzie to Dubai for the World Cup on Saturday, but decided against it. McKinzie never has been a heavy horse, and Baffert thought subjecting him to that journey wasn’t in his best interests now. Perhaps next year. For now, “I think he’s the best horse in the country, and now he has to prove it,” Baffert said.

McKinzie’s main rival will be Gift Box, who has not raced since winning the San Antonio on opening day Dec. 26.

Game Winner worked in company, per usual, shortly after the 7:45 break. He was on the inside of his company and edged in front late while timed in 1:13.40 – the fastest time of eight works at the distance – and galloped out well.

“He’s ready, huh?” Baffert said. “He’s Hercules.”
“Ready to go,” Talamo reported as he jogged back with Game Winner following the work.

Joel Rosario has the mount on Game Winner in the Santa Anita Derby. Baffert also is scheduled to run Roadster in a field that will be small but packed with quality, including Instagrand, Nolo Contesto, and Extra Hope.

The third Grade 1 race on Saturday is the Santa Anita Oaks, in which Bellafina will be favored.

Baffert on Monday also worked Dessman, who went six furlongs in 1:14.80 under jockey Victor Espinoza. Dessman, second most recently in an allowance race at Oaklawn on the Rebel undercard, is being considered for the Wood Memorial on Saturday at Aqueduct, and Espinoza would ride him if he goes, according to his agent, Brian Beach.
I've found it easier to tear up tickets at 8/1 instead of 8/5.
stark
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Mon Apr 01, 2019 4:49 pm

Ray Paulick
‏@raypaulick

Arms Runner, the Peter Miller-trained horse who suffered a fatal injury Sunday at Santa Anita, was on vet's list in October while receiving 4 legal extracorporeal shock wave treatments a week apart (from 10/2-10/23). He remained in training while being treated & raced Nov. 22.
I've found it easier to tear up tickets at 8/1 instead of 8/5.
BaroqueAgain1
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Mon Apr 01, 2019 7:14 pm

I'd like to ask the horse experts here; do you think "extracorporeal shock wave treatments" have a damaging effect on bones/joints? I had read that they may have an analgesic effect, which is why horses can't receive the treatments anywhere near race day (1 week out? 10 days? Not sure). But I'm under the impression that they are supposed to promote healing.
If I were to choose a villain, it would be bisphosphonates. I don't know how long breeders/owners/trainers have been misusing the drug, but if use actually started three or four years ago, that might be behind the breakdowns of decent, well-cared for horses like Arms Runner, or even Battle of Midway. Obscuring unhealed fractures, while creating the look of a sound leg or ankle on radiographs, seems like a recipe for the breakdowns of so many different types of horses. :(
Tessablue
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Mon Apr 01, 2019 7:54 pm

BaroqueAgain1 wrote:
Mon Apr 01, 2019 7:14 pm
I'd like to ask the horse experts here; do you think "extracorporeal shock wave treatments" have a damaging effect on bones/joints? I had read that they may have an analgesic effect, which is why horses can't receive the treatments anywhere near race day (1 week out? 10 days? Not sure). But I'm under the impression that they are supposed to promote healing.
If I were to choose a villain, it would be bisphosphonates. I don't know how long breeders/owners/trainers have been misusing the drug, but if use actually started three or four years ago, that might be behind the breakdowns of decent, well-cared for horses like Arms Runner, or even Battle of Midway. Obscuring unhealed fractures, while creating the look of a sound leg or ankle on radiographs, seems like a recipe for the breakdowns of so many different types of horses. :(
I don't know much about this treatment or how it works in the context of equine physiology, but there's absolutely a precedent for it inducing cell proliferation. I once had to cancel a pretty exciting project because the technique we used to introduce a gene involved an electrical current, and we saw an explosion of proliferation, especially in the muscle, where there really shouldn't have been any. There's also a good body of literature supporting what I saw, and a quick scan of the literature on shockwave therapy shows that there does appear to be evidence for its effectiveness, at least on a cellular level (example: https://www.ncbi.nlm.nih.gov/pubmed/29523197). However, none of this is to say that it isn't abused or used in off-label ways.

For the record, Arms Runner did not race at 2. Going into yesterday, he was lightly raced relative to his age (12 races at age 5), although he made seven starts last year at age 4. He had raced three times at the SA meet- twice on the turf course and once on the downhill turf. I don't know if he was working on the dirt or turf, but he went to San Luis Rey while the track was closed. With the late debut followed by the fairly steady racing and the eventual appearance on the vet's list, he was a bit more classically at-risk than many of the other SA fatalities, although he still wasn't a very solid example. And it's really troubling that his injury occurred during the crossover.
Ingrid
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Mon Apr 01, 2019 9:22 pm

PETA has posted the video of the breakdown on their facebook page, with a front row view of the aftermath. I hadn’t seen the race yet, and I’ve decided I didn’t need to see it. Jeez.
"Grief is the price we pay for love." - Gretchen Jackson
stark
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Mon Apr 01, 2019 9:38 pm

Tessablue wrote:
Mon Apr 01, 2019 7:54 pm
For the record, Arms Runner did not race at 2. Going into yesterday, he was lightly raced relative to his age (12 races at age 5), although he made seven starts last year at age 4. He had raced three times at the SA meet- twice on the turf course and once on the downhill turf. I don't know if he was working on the dirt or turf,
San Luis Rey Training Center 03/23/2019 Dirt 5F 1:00.20 Handily 8/56
San Luis Rey Training Center 03/16/2019 Dirt 5F 1:00.40 Handily 4/41
San Luis Rey Training Center 03/11/2019 Dirt 4F 49.00 Handily 2/5
San Luis Rey Training Center 03/05/2019 Dirt 5F 1:01.40 Handily 21/52
San Luis Rey Training Center 02/27/2019 Dirt 4F 48.20 Handily 2/20
San Luis Rey Training Center 02/10/2019 Dirt 4F 48.40 Handily 2/6
San Luis Rey Training Center 01/21/2019 Dirt 4F 48.20 Handily 4/20
San Luis Rey Training Center 01/14/2019 Dirt 4F 48.40 Handily 1/8
San Luis Rey Training Center 12/18/2018 Dirt 6F 1:13.00 Handily 1/3
Del Mar 12/11/2018 Dirt 5F 1:03.60 Handily 5/6
Del Mar 12/04/2018 Dirt 4F 48.20 Handily 4/35
Del Mar 11/18/2018 Dirt 4F 49.60 Handily 8/22
Del Mar 11/13/2018 Dirt 6F 1:14.20 Handily 1/1
San Luis Rey Training Center 11/06/2018 Dirt 5F 1:01.20 Handily 5/12
San Luis Rey Training Center 10/30/2018 Dirt 5F 1:00.80 Handily 7/15
San Luis Rey Training Center 10/25/2018 Dirt 4F 50.00 Handily 4/7
San Luis Rey Training Center 10/20/2018 Dirt 3F 36.00 Handily 1/16
San Luis Rey Training Center 09/27/2018 Dirt 6F 1:13.20 Handily 1/3
San Luis Rey Training Center 09/20/2018 Dirt 6F 1:14.00 Handily 1/1
San Luis Rey Training Center 09/14/2018 Dirt 4F 48.60 Handily 6/15
Del Mar 08/13/2018 Dirt 4F 48.60 Handily 15/69
Del Mar 08/07/2018 Dirt 4F 49.60 Handily 17/29
San Luis Rey Training Center 07/11/2018 Dirt 5F 1:00.20 Handily 2/28
San Luis Rey Training Center 06/27/2018 Dirt 4F 49.20 Handily 8/15
San Luis Rey Training Center 06/13/2018 Dirt 4F 48.20 Handily 5/23
San Luis Rey Training Center 06/07/2018 Dirt 4F 48.60 Handily 3/19
San Luis Rey Training Center 05/23/2018 Dirt 5F 1:00.40 Handily 2/7
San Luis Rey Training Center 05/16/2018 Dirt 4F 48.60 Handily 1/9
San Luis Rey Training Center 04/25/2018 Dirt 5F 1:01.80 Handily 8/12
San Luis Rey Training Center 04/18/2018 Dirt 5F 1:00.80 Handily 7/10
Del Mar 04/11/2018 Dirt 4F 49.20 Handily 1/6
Del Mar 04/03/2018 Dirt 4F 48.20 Handily 1/3
Del Mar 03/28/2018 Dirt 3F 37.20 Handily 1/1
Del Mar 03/21/2018 Dirt 3F 39.40 Handily 7/8
Del Mar 03/16/2018 Dirt 3F 39.00 Handily 10/13
San Luis Rey Training Center 10/27/2017 Dirt 4F 49.00 Handily 1/2
San Luis Rey Training Center 10/21/2017 Dirt 3F 36.60 Handily 2/16
San Luis Rey Training Center 08/25/2017 Dirt 6F 1:11.40 Handily 1/2
San Luis Rey Training Center 08/19/2017 Dirt 4F 50.60 Handily 33/36
San Luis Rey Training Center 08/05/2017 Dirt 4F 49.60 Handily 21/31
San Luis Rey Training Center 07/12/2017 Dirt 5F 1:01.60 Handily 12/13
San Luis Rey Training Center 07/05/2017 Dirt 7F 1:24.40 Handily 1/3
San Luis Rey Training Center 06/28/2017 Dirt 3F 37.40 Handily 3/3
San Luis Rey Training Center 06/21/2017 Dirt 6F 1:11.60 Handily 1/4
San Luis Rey Training Center 06/14/2017 Dirt 5F 1:00.00 Handily 2/9
San Luis Rey Training Center 06/07/2017 Dirt 5F 59.60 Handily 1/3
San Luis Rey Training Center 05/31/2017 Dirt 5F 1:00.80 Handily 5/12
San Luis Rey Training Center 05/24/2017 Dirt 4F 48.60 Handily 5/17
San Luis Rey Training Center 05/10/2017 Dirt 3F 37.40 Handily 4/4
San Luis Rey Training Center 05/04/2017 Dirt 5F 1:00.80 Handily 4/11
San Luis Rey Training Center 04/29/2017 Dirt 4F 48.20 Handily 10/37
San Luis Rey Training Center 04/11/2017 Dirt 5F 59.40 Handily 1/3
San Luis Rey Training Center 04/04/2017 Dirt 5F 1:00.00 Handily 1/2
I've found it easier to tear up tickets at 8/1 instead of 8/5.
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Sparrow Castle
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Tue Apr 02, 2019 1:29 am

Tom Ryan @TomRyanKY
21h21 hours ago
We’re currently in a crisis situation, nobody should feel unaffected, @keeneland & @ChurchillDowns are just about to come under the same scrutiny as California. Horse Racing needs a commissioner, someone to speak for the industry. It’s time for tracks & states to come together..
https://twitter.com/TomRyanKY/status/11 ... 0819438592

Carrie Brogden @MachmerHall
2h2 hours ago
Replying to @natemccauley @TomRyanKY and 2 others
No self appointed commission can supercede states rights , that is the problem. The federal government appointing a commission would be the only way for a singular entity to be in charge And have uniform rules and medication country wide
https://twitter.com/MachmerHall/status/ ... 0346254338

Craig Bernick @Craig_Bernick
3h3 hours ago
To me biggest reason Santa Anita struggles is no continuity. Last 8 years Brackpool, Haines, Avioli, Verge, Ludt, Morris, Perrotta, Ritvo all were bosses. Now there is a public feud between Belinda and Frank. Before meet they fired Hammerle and Moore no longer there either.
https://twitter.com/Craig_Bernick/statu ... 5264945153
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Sparrow Castle
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Tue Apr 02, 2019 1:42 am

Joe Drape's article in NY Times is pretty good, considering...

Death of Another Horse at Santa Anita Rocks the Racing Industry
Horse racing is among America’s oldest sports and perhaps the only one ever run out of the White House: Andrew Jackson operated a stable there during his presidency. Yet the multibillion-dollar industry is reeling as the Kentucky Derby approaches, with the death of yet another thoroughbred at the premier Santa Anita Park in California amplifying anxiety over whether the sport will continue in the state.

On Sunday, a gelding named Arms Runner fell during a race, sustaining a catastrophic injury to its right front leg that required the horse to be euthanized. It was the 23rd equine fatality since Dec. 26, and it came on only the third day of racing at the track since it had halted competition on March 5.

“I’m concerned about the publicity we’ve been getting,” said Bob Baffert, the Hall of Fame trainer who won the Triple Crown with American Pharoah in 2015 and with Justify last year. “This is our March Madness. But we’re having the wrong kind of madness. We feel like we’re all under the gun. We should be under the gun. You can’t defend a horse getting hurt.”

The track, in Arcadia, Calif., northeast of Los Angeles, had been closed to study why it had become so deadly, as well as to begin putting in place aggressive, wide-ranging drug and safety protocols. The spike was startling considering that in 2017, there were 20 deaths in a total of 8,463 starts over a span of 122 racing days at Santa Anita, according to Jockey Club data.

The racetrack, however, will remain open after the most recent fatality and on Saturday will host one of its signature races, the Santa Anita Derby, an important steppingstone for 3-year-old horses hoping to line up for the Kentucky Derby on May 2.

Representative Judy Chu, Democrat of California, recently called for Congress to investigate equine deaths at Santa Anita Park, which is in her district, and at tracks across the country.CreditErin Schaff for The New York Times
“We know what the stakes are and understand that we might be the place that kills horse racing in California,” said Tim Ritvo, chief operating officer of the Stronach Group, which owns the track. “Yes, we are worried, but we are confident that the track is safe and have gone the extra mile on rules that put us more in line with the rest of the world. We got to keep our doors open.”
https://www.nytimes.com/2019/04/01/spor ... -ios-share

Jeremy Balan @jeremybalan
3h3 hours ago
Jeremy Balan Retweeted Joe Drape
Literally three months ago, The Stronach Group’s clearly stated mantra was, as I wrote, “The more the better—more horses, more races, and more race dates.
https://www.bloodhorse.com/horse-racing ... california

Craig Bernick @Craig_Bernick
3h3 hours ago
Yes I was just looking for this article after the Drape piece came out. 14 horse $16,000 claimers is what they said they want. Now they want a sport. Which would be great. Shouldn’t run claiming races on turf at Santa Anita to begin with if so.
https://twitter.com/Craig_Bernick/statu ... 5875553281
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Sparrow Castle
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Tue Apr 02, 2019 1:56 am

I feel sad for Sam...not sure what I'd do in her situation. She weighs in again below the centerfold (aka More Replies).

Jeremy Balan Retweeted
samantha siegel @jayemesssam
10h10 hours ago
Let me make this clear. If @santaanitapark is safe, my horses will run there. I talk with my trainers daily and our horses safety is NUMBER ONE!!! We are assessing our options daily as am sure most barns are doing.
https://twitter.com/jayemesssam/status/ ... 3115005952

Another good thread with and a well-written article, considering...

samantha siegel @jayemesssam
15h15 hours ago
Well done article. OPINION: Santa Anita Situation Makes Me Sick To My Stomach https://thepressboxlts.com/opinion-sant ... y-stomach/ ….

Thread: https://twitter.com/jayemesssam/status/ ... 0917352450
Somnambulist
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Tue Apr 02, 2019 10:04 am

You have articles with TSG members saying they know they could be responsible for the death of racing in Cali but where is the urgency then? The whole thing smells bad and makes me think other motives are at play here. Which is unfortunate because what TSG is doing right now is reflecting on the industry as a whole.
"Life's no piece of cake, mind you, but the recipe's my own to fool with."
Tessablue
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Tue Apr 02, 2019 10:47 am

Somnambulist wrote:
Tue Apr 02, 2019 10:04 am
You have articles with TSG members saying they know they could be responsible for the death of racing in Cali but where is the urgency then? The whole thing smells bad and makes me think other motives are at play here. Which is unfortunate because what TSG is doing right now is reflecting on the industry as a whole.
Also, the beginning of their statement about Arms Runner's death: "Today’s incident speaks to the larger issue of catastrophic injuries in horse racing that The Stronach Group together with our industry stakeholders are working to solve throughout California and across the country," which sounds- intentionally or otherwise- like an attempt to throw the entire industry under the bus.

I guess if you try out every single PR strategy, one of them has to work!
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